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Review | KIKO 30 Days Extension Daily Treatment Mascara

I have a really love/hate relationship with mascaras. I am yet to meet one which I am utterly in love with. I don't think I've ever used one which has made me want to write to my sister telling her all about it and actually, I think a lot of people feel the same as I do. I am not very brand loyal at the best of times (if I find something better then I'm sure as hell going to use that over what I was using previously) but I am definitely not brand loyal when it comes to mascara. I don't think I have bought the same mascara twice. I usually buy any old mascara which is on offer in Boots, all of which give pretty damn average results.

I went to KIKO in Bath recently where they had all of their mascaras half price which was awfully inviting. Like I said before, I usually pick up any old mascara but goodness me, was there a lot of choice in KIKO. We're talking roughly around 30 different mascaras, all for less than £4. I was torn between a few different variations but in the end I went for a daily treatment mascara to see if it would actually have any effect on my eyelashes if I were to use it without fail for 30 days. There was also the same product but a night time mascara treatment which definitely sounds interesting but for now, I chose the KIKO 30 Days Extension Daily Treatment Mascara.

About the KIKO 30 Days Extension Daily Treatment Mascara:
"Black lash lengthening mascara which combines its immediate aesthetic performance with a special lash growth enhancer treatment. A new miraculous cosmetic with proven efficacy that acts on the natural development cycle of the lashes bringing them to new length targets. K² pro-growth complex acts like an out-and-out concentrated nutritional supplement containing substances that are quickly assimilated by the structure of your lashes. Thanks to a sophisticated "mobile" micro-encapsulation system, the valuable active ingredients penetrate into the lashes and move along them toward their roots, where they can undertake their action. The special highly flexible elastomer mascara brush coats the lashes with intense black giving them instant length and definition."

The idea of the KIKO 30 Days Extension Daily Treatment Mascara is to use it every day for 30 days in hope that your eyelashes will significantly grow. KIKO suggest using this daily growth mascara alongside the KIKO 30 Days Extension Night Treatment Booster to get the best results which I wanted to try as well but out of the 30 mascaras KIKO had in store, they didn't have that one. I was still looking forward to giving the treatment mascara a try, with or without the night time booster mascara.

The mascara comes housed in a lovely gold 8 ml tube which looks a hell of a lot more expensive than it actually is. It kind of reminds of the YSL Shocking Mascara, just ever so slightly cheaper. The wand has flat comb bristles which help to separate and define the lashes and whilst I usually prefer mascaras which have a big, fat, chunky bristles, I was really looking forward to trying this mascara to see what sort of results you can achieve from it.

The first thing I noticed about this mascara was how wet it was. After applying the first layer it immediately transferred underneath the eye and onto my eyelid so it is very wet. I applied the mascara by wiggling it from the root upwards and it immediately separated the lashes and gave them a tiny bit of length but it wasn't too noticeable with the first layer. I then applied a second layer slightly dubiously as I am not too much of a fan of spidery lashes and fortunately that didn't happen, nor did it clump at all. I usually only apply two layers so I left it at that and I actually much preferred this mascara on the bottom lashes than I did on the top. I much prefer my mascaras to give me length and volume rather than separate the eyelashes and I feel that this KIKO 30 Days Extension Mascara didn't really do that, not immediately anyway.

I continued to use this mascara for nearly two weeks to see if my eyelashes had grown at all and to be honest, I couldn't tell a difference. To me this is just a regular black mascara. It does the job well and makes your eyelashes nice and black but I prefer mascaras to give me more volume than this mascara gives so would I buy it again? No, but I would definitely try another KIKO mascara. There is 30 to choose from, after all.



  1. I've never used any type of mascara that claims to help grown and lengthen your lashes before. What a disappointment!
    Kathy x

  2. Photos are amazing as usual! It's a shame you never saw the results that you wanted but onto the next one as they always say!
    Charlotte // www.charlottespicks.com

  3. I haven't tried any Kiko products! I prefer length and separation for my lashes so I'm not sure this is for me, although it sounds intriguing.


  4. Loved your post but I think its a very hassle to wear mascaras all the time. I personally prefer to have eyelash extensions to avoid using such products. Mink Eyelash is something I really love to have as it looks very natural and comfortable as well. To know more about eyelash extensions, eyelash extensions types, and eyelash extensions products please visit the site.